-- Globally, more than 93 per cent of all newspaper revenues still come from print, and print will continue to be a major source of revenue for many years to come. The New European has had to rely mostly on its innovative front pages for its marketing. Another controversial cover, inspired by Republican artwork from the Spanish Civil War, was headlined “Aleppo” and showed a phalanx of bomber planes flying above a dead child. At the same time, newspapers around the world are investing efforts and are increasingly innovative in turning the business model from two-dimensional to multi-dimensional. Tel: +33 1 47 42 85 12. "Print used to be one of few traditional marketing channels and often the one that was the most ubiquitous for branding and logical choice for all marketers," said Mr. Kilman. ", "However, in 2015 it is clear that the story of the newspaper industry is not one of doom and gloom and decline. Some right-wing tabloids are guilty of wilfully concealing their agendas, he claims.

"The basic assumption of the news business model -- the subsidy that advertisers have long provided to news content -- is gone," said Larry Kilman, Secretary General of WAN-IFRA, who presented the survey at the 67th World Newspaper Congress, 22nd World Editors Forum and 25th World Advertising Forum in Washington, D.C. "We can freely say that audiences have become publishers' biggest source of revenue.".

Newspapers digital advertising increased +8.5 per cent in 2014 and nearly +60 per cent over five years. The challenge for the industry is to measure reach of newspaper content on all platforms with new metrics.

That’s what’s unhealthy in media now.”.

Inquiries to: Teemu Henriksson, Coordinator, World Press Trends, WAN-IFRA, 96 bis, rue Beaubourg, 75003 Paris France. One in 10 people in a Reuters Institute Digital News Report survey of 10 countries said they now pay for digital content. With tickets costing £1 and including free fresh milk, the first ever Glastonbury Festival was held 50 years ago this week. Paine came from Norfolk, he notes, just like his paper (owned by Norwich-based publisher Archant). Take a fresh approach to raising your profile with potential clients.

History. They are discovering new markets and new business models that are today as pertinent to news production as advertising and circulation revenues. | Paris, Holding events to support, inform, challenge and advise. In March it was given the Chairman’s Award at the Society of Editors National Press Awards, and declared an “unusual success”. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Even now, as a new title speaks up for Europe, the ad industry seems to get the shivers. -- Print newspaper advertising increased +4.86.per cent in Latin America in 2014 compared with a year earlier and + 2.21 per cent in the Middle East and North Africa, but fell in all other regions: -6.54 percent in Asia and the Pacific, -7.5 per cent in North America, and -5.01 per cent in Europe.

The data is compiled in an interactive database and in an annual report, both available to WAN-IFRA members without charge. There are around 24 billion euro banknotes in circulation, with a total value of close to €1.3 trillion. Those who use only mobile devices to consume newspaper digital content increased 53 per cent in March 2015 from the same month a year ago, according to a report from the Newspaper Association of America. Follow Ian @iburrell. Interestingly, Madison Bell represents Private Eye, another counter-intuitive publishing success in the digital age. But the main benefactors of digital ad spending continue to be social media and technology companies. Since it began in the mid-1990s, Internet advertising (both desktop and mobile) has principally risen at the expense of print. All rights reserved. Just three pages of house ads and a half-page promo for next Sunday’s #StopBrexit march at the Tory conference with a call to “Bring a whistle, a horn or a klaxon”. The New European has obvious ties to New Labour; Tony Blair gave it an exclusive interview and Alastair Campbell is its Editor-at-Large and has serialised the latest edition of his diaries in the paper. Editor Matt Kelly has spent nine months pitching to agencies and only now has persuaded London shop Madison Bell to take the account.

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