In fact, sales jumped 168% after her investment was announced. The most expensive celebrities for promotions are: Taylor Swift. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. When a company wants to sell you something these days,it needs to do more than just show you the product. The most famous endorsements create an indelible connection between brands and their spokespeople. Click through to find out which celebrity endorsement deals were worth the most. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. No woman in sports earns more than tennis superstar Serena Williams. That's mainly because of her successful endorsement career. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Burt Reynolds. To say Logano is invested in theCoca-Colacompanyis a massive understatement. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. King Khan is perhaps the most visible actor on television! After the City of . And according to the star, it's not just a business move. A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Looking at total company revenue, Pepsi is larger. Main menu. The highest-paid celebrities make millions just through brand endorsements. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. Has the Pandemic Impacted Influence for NBA Draft Prospects? After their investment, billionaire investor Ron Burckle invested in the company as well. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Its an app that people can use just like a regular wallet to store their card details and information. 18 January 2021 Sam Carp. Check Out: Athletes Earning Most of Their Cash From Endorsements. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. "Coca-Cola, ugh," he said. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. These offers do not represent all deposit accounts available. Sorry, something went wrong. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Diet Coke vs. But, Michelle Wie has made millions off of endorsements. But did you know she's been an investor in the brand since 2007? The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Endorsement Fee- 5 to 7 crores a day. Which is a BIG WIN for the brand. Salton electric grills were obscure until they became Foreman Grills. There are tons of brands that pay a huge amount to their brand ambassadors. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . Top Earners: Richest Actresses of All Time. . 7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival. That's mainly because of her successful endorsement career. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. You've successfully subscribed to StartupTalky. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. Holly Hunt. Add to Cart. took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. She apparently actually appreciates what the company stands for. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Jennifer Garner wants you to sign up for a Capital One Venture card. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. Check your inbox and click the link. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Kylie Jenner: Puma, $1 Million. . In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. 2 - Shah Rukh Khan. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. Companies spend millions on celebrity endorsements. Your account is fully activated, you now have access to all content. The . Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. The $5 million partnership broke the record for a celebrity endorsement deal at the time. CNN's Clare Sebastian reports. In 2005, she renewed the deal. Related:Which Athletes Earn the Most Per Hour? Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. Many top artists have been in the studio during the pandemic. Shop Pay is an innovative payment solution developed by Shopify. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Shes the leading lady in a string of Natural Match hair color commercials. The brand spent about $10 million on ads during the 2020 Super Bowl. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. Jennifer Aniston. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. . 02:40. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Coca-Cola Script Recycled Bottles Unisex Tee . While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. But instead of placing jolly old Saint Nick in his red costume center stage, the . 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. ATLANTA-- (BUSINESS WIRE)-- The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019. To that end, most Stacker stories are freely available to Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. But, this might be small change compared to how much her fashion empire brings in. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. $4.95. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. are worth . Pepsi is big on promotional content on social media. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. . Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. 9 LeBron James. Market noise is defined as being a . Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. Hebought the entire Armand de Brignac Ace of Spades label in 2014. Shes earned $157.5 million since 2011. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Kylie Jenner is the highest-paid celebrity who earned around $590 million. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Find out how much they earn in mounting fees and prize money. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Stacker believes in making the worlds data more accessible through But in 2013, he renegotiated, according to a report at the time from Reuters. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. Get the latest insights directly to your inbox! Thishasmade her hundreds of millions of dollars in profit. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. Company Provides 2022 Financial Outlook. One guy was the human embodiment of a PC; the other, a Mac. Coca-Cola (@CocaCola) August 11, 2021. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. We all have to hydrate. He also linked up withDietCoketo help further theFolds of Honor program. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. And the compassion towards Beyonc by her fans made her the best suitor by Pepsi. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. . According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. The bigger the celebrity following, the bigger the reach of whatever product theyre endorsing. With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. Talk about celeb power. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Continuing the celebrity musical connection that has become so important to Coca-Cola's communication, the Metropolitan Opera diva Lillian Nordica . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." Spieth has held his sponsorship deal with Coca-Cola since 2016. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. Strategic Partnerships, Cristiano Ronaldo is very particular about the brand he promotes and endorses. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Coca-Cola changed the flavor of its soda in 1985 and enraged a nation. The Muppets. 3. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. One of those athletes is the former NFL star, Peyton Manning. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. The company is able to make such a huge amount as it is spread across the world. Coke vs. Pepsi. Shaquille ONeal is no stranger to endorsements. Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. 10. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints.

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